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M·A·C's global educational program, Technique, was updated with an iOS and Android app. Available in 22 languages, Technique allows customers to search for workshops and create an archives of classes; all in one place.

The “Workshops” section of the app allows users to search and book a class. Previously, the only way to learn of offered classes was through mail or seeing signage in a store.

Once a class is booked, an interactive facechart along with an outline of the course is added to “My Library.” These are visual and textual aids during the class.

Photo by Harper's Bazaar

Photo by Harper's Bazaar

Personalized notes, photos and videos can be added for later reference and are always accessible through a user’s Library.

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