M·A·C Cosmetics inaugural Makeup Studio is dedicated to appointment only, makeup applications and lessons. The 360 degree campaign includes the brand's first use of online appointment booking, lookbook photography, in-store app, social media campaign and integration into the brand's ecommerce site. As each look is personalized for the customer, the digital program is as well.

User ExperienceDesign / Photography / Social / Ecommerce

 

 

Support
Digital

Role
Art Direction
UX/UI

Agency
M·A·C Cosmetics

Mentioned
The New York Times

 

 


Appointment Booking


In-store app